Home Writing Career

Working as a writer has long been a popular work at home job. It has become an increasingly viable way to earn a good income, as the Internet has increased the possibilities. You don't just have to worry about whether or not someone else will find your work worth publishing. Now you have more people wanting content to publish and more ways to earn money from your own work. Earning a living as a writer still is not necessarily easy. You're going to have to work at your craft. You won't always find people interested in what you would prefer to write. You may have to work on your style and how it relates to people interested in your services. Many writers work for others.

There are many employers of varying sorts. You can go freelance and find individual assignments, or you can find someone who needs your writing skills regularly. There are advantages to each option, and it can very much so be a matter of personal preference. Publishing your own work has become incredibly easy. Many people earn a living writing for their own website, whether in blog form or otherwise. The earning potential varies tremendously, depending on topic and your own skill at monetizing a website. But with the right software you don't have to be a great website designer or constantly pay someone to maintain your site for you. All you need is to get set up and go.

There are also many opportunities in writing for others. Many website owners would sooner pay someone else to do their writing, whether it be writing articles for their site or sales copy for their product. You bring the skills; they tell you what is needed. It's easy to work for low pay online. There's a lot of competition out there, and many writers willing to work for a pittance. It can be hard to get serious pay as a writer, but it is not impossible. Show your quality and know that you are worth it. If you're helping people earn a better living, they will know when you're the writer they need to keep using. In many cases, having your own website is strongly recommended.

It's a way to show off your work and attract clients if you're freelancing. A good website is a major part of your presence on the web. Even if you don't expect to do a lot of marketing online, listing a website on your business card is just one more sign of being serious and professional. There have rarely been more possibilities for earning a living as a writer. Not all writers will succeed, and not all styles of writing will appeal to people online. But if you can adapt you will give yourself more chances to build a viable business as a writer.

Importance of Keywords in SEO Article Writing

SEO article writing is soon becoming popular because of the important role it plays in the promotion of website in search engine rankings. The basic premise of such writings happens to be keywords and they need to be used at proper places with proper density for optimal results.

SEO or search engine optimization is a technique that boosts the page ranking of websites in major search engines. There are two important ways through which complete optimization of the site is achieved which are on-page optimization and off-page optimization. While on-page optimization deals with making the site friendlier to search engine crawlers, the promotion of site through article publishing to popular sites, link building, and social media marketing comes under off-page optimization.

SEO articles are nothing but articles written in a cohesive fashion with proper usage of keywords. Now, keywords are the choice of words or phrases that a netizen usually inserts in the text box of search engines while looking for some information or services regarding any particular item. For example, suppose a user wishes to purchase a mobile through online mobile store or he/she is just interested in knowing about the specific set. In order to be led to any website he/she feeds combination of words like “cheap mobile phones”, “latest mobile phones”, “ nokia 6300”, “Samsung E1120” etc. These are called keywords and SEO article writing uses the combination of these to write a well knit and germane article.

It usually happens that while posting these articles redirection links are embedded in the keywords so that when the user clicks he/she is led to the respective websites. seo article writing also concerns the repetition of the particular keyword a fixed number of times which is called as keyword density or KWD and it varies from 1% to 4-5% as required by the SEO professionals. However, excessive usage of keywords may backfire as search engine crawlers can grow suspicious and above all, the readers will not feel the article worth reading or recommending.

seo article writing needs some experience because you have to present a relevant content and also make it sure that the writing includes the keywords at regular intervals and in such a way that reader should not get any hint that the keyword has been un-necessarily stuffed.

I Will Start Writing When I Get Around To It

Years ago we used to have coin shaped wooden pieces that had tuit written on one side. They were for those people who always said I?ll do ___ when I get around to it. Are you saying that to yourself about any thing you are wanting to do but just have not worked into your schedule yet?

Consider that we always make time for those things we really want to do so the question now becomes do you want to write or are you just saying that is what you want to do for whatever reason you are proclaiming you want to write? If it is writers block you are dealing with, you can get help with that at many places on and off line.

If you are just blowing smoke as they often say about words spoken that one never intends to follow through with, now or ever, but they sound good at the time, it is time to change your position and do it or stop talking about it.

We can find many excuses for why we are not able to do something and can let the time slip right through our fingers and never get it done. Start planning and begin writing on what you want to share with the world. You will never be able to recoop the lost time but you can certainly make up for it by beginning and staying with your writing now. You have no idea how many people you can help with what you consider trivial. It might just be the exact solution they are needing and looking to find.

Start by writing 3-5 minutes at a time. Then put those few sentences aside for later. Do this every chance you get every day and soon you will have sufficient content to write very comprehensively about your topic. You will be amazed how those mini writing sessions can add up to tell your story and then some. It really feels great to have enough content to edit some out that is good but not really adding to the whole.

Think about the round tuit wooden coin and how many things you have said that about and begin to find the courage to get beyond the excuses and get your projects done writing or anything else you are putting off. You now officially have a round tuit so your excuse is officially over. Be brave, big breath and go for it.

Speeches Say a Lot, in Many Different Ways

Speeches can sell a message or paint a picture. They can be inspiring, motivating or persuasive. Speeches frighten or enlighten an audience. Speakers can be radical, conservative or liberal... It is a pity that they are so often boring.

Every occasion, every event calls for a different speech and a different approach. Many speeches are simply a repetition of what we have heard many times before. Wedding speeches are a case in point. The father of the bride or the best man will often look up a book of jokes or a book of speeches and use them word for word. Alternatively they say "Aah" or "M-mm-m" simply because they are lost for words. Yet loving words, spoken sincerely, can add immeasurably to the day. If they are slightly humorous so much the better.

It is worth noting that humour in speeches has to be carefully considered. Everyone has a different sense of humour and it differs not only from country to country but from region to region. Unless you are a brilliant public speaker with an excellent sense of timing and really funny, and clean, jokes you shouldn't attempt humour. Instead you should tell a story or recall an incident which will make people empathise with what you are saying.

Empathy is very important. It means ensuring your audience is at one with you in what you are saying. Even if the subject is an emotive one like abortion anti-abortion speakers can sway their audience with their understanding of the problems and heartaches of a Problem pregnancy. They can speak of their horror of rape for instance and of the sympathy they have for women who are abused. Then, and only then, should they speak of the alternatives to abortion. Militancy will never change opinions, a considered and sympathetic speech will.

Speeches summarise the reason for an occasion. A retirement speech summarises a lifetime of working. A military speech encompasses the duty and camaraderie of the forces. Wedding anniversary speeches speak of commitment and family life. Business speeches, on the other hand, tell of the importance of productivity and customer service. Whatever the reason for a speech it is important that you consider your audience and reach out specifically to them. Speeches can cajole an audience, humour them or make them understand a new concept. If you've something to say make sure your speech says it all for you.

5 Reasons Your Marketing Communication is Falling Flat

The Five Reasons Your Marketing Communication Is Falling Flat

One of my associates sent me a promotional email she'd received. “I know this marketing communication doesn't work,” she told me, “but why doesn't this make me want to buy?” I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Worn out. No zip. No life.

As solo business owners, we are often at a loss to understand why our words aren't getting a better response. Although an offer can fail for many reasons, I always recommend you look first to your marketing communication.

Why? Because if your message doesn't connect, you won't get much payoff from more exposure. Once your words really speak to people, you'll get more bang for your buck from more marketing activity or better alignment.

Here then, are the top 5 reasons your marketing communication may fail to strike a chord.

1. No Clear Focus for What You are Offering.

When we aren't clear on the ultimate outcome that we are delivering, we sometimes try boosting our appeal by offering to deliver everything under the sun. In this case? The retreat offered: renewal, creativity, connection, peace, appreciation of life, awareness, balance, and self-discovery

Phew! It's so many different ideas my poor brain can't wrap around it all. There's no central theme or image I can use to fix in my mind what she's offering. Instead of thinking “wow! I'd get a lot from this experience,” I walk away thinking, “I am confused, and I wonder if the retreat leader is too.”

2. No Verbal Markers that Say “I am talking to you!”

When we try to be a fit for everybody, we end up being a fit for nobody. Even when we think we believe in the law of attraction, our words often reflect our indecision or confusion about whom we want to reach. One sure sign that you aren't clear? When there are no concrete “identifiers” in your copy. By identifiers, I mean phrases like “as a working mom,” “as a business owner,” “in the workplace,” “navigating the world of academia.” These concrete markers confirm for the audience that your marketing communication was written for them. It makes it personal.

3. No New Insight into Your Audience's Struggle

It's no longer enough to let your audience know that you feel their pain. You have to quickly demonstrate that you have valuable insight into that pain. That you've made some connection they haven't about why they are stuck where they are. That gives them hope that what you are offering aren't the same old tired solutions that they've heard of before.

In this marketing piece, I would have liked to have heard answers to questions like “What is it that leads us to be so disconnected from ourselves?” “Why is renewal needed now more than ever?” Even something as simple as “The harder we work, the more we need quiet, open space to recharge our batteries” would have made me go, “hmm, could that be true for me?”

4. No Visible Plan for Delivering on Your Promise

Once you've shown that you know your audience, and you have a juicy and specific outcome to offer them, the communication shifts. Your reader is no longer asking, “Am I interested?” She is asking, “Do I believe this person can deliver on what they are promising?”

Testimonials are one way to establish credibility, but what testimonials don't do is create a picture for your audience of how you lead them step by step to the destination you've promised. When the way you deliver is a mystery, you're asking people to take a big leap of faith. When you describe your logic, process, or philosophy in a limited number of steps, your audience can see how your steps or ingredients add up to the outcome you are promising.

For example, if the woman offering the retreat had listed the “five stages of renewal” or the “three ingredients of creative discovery,” her readers would have immediately believed more strongly that she could deliver.

5. No Fire in your Belly

To me, words are transparent. They reveal every nuance of who you are, how you see yourself in relationship to the world, and how you feel about your work. Since so many creative professionals say they hate marketing, it is a surprise that the communication they write comes across as strained and tense?

On a gut level, you readers will feel if you are writing from the place of consuming excitement about what you offer or from a place of caution and ambivalence. The more you let your words carry your passionate and full-hearted energy, the more your message will have an indefinable “something” that stirs the readers' soul and sparks their interest in what you offer.

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